Visalia: The regional retail center

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Visalia is the retail center of Tulare County, and also draws buyers from surrounding counties. Mooney Boulevard (average daily traffic count 31,000) is the major retail corridor, with Macy’s in the very busy Visalia Mall; Costco; Dick’s Sporting Goods; the newly opened DSW and Home Goods; a new,Super Walmart, and many others.

The newest arrivals on Mooney Boulevard are Blaze Pizza and Sleep Number.
Visalia’s retailers consistently enjoy strong sales and grand openings that exceed expectations.

Visalia rankings for sales in California

Habit Burger Grill 18 out of 103
Harbor Freight Tools 14 out of 74
Panera Bread 47 out of 125
Ross Stores 12 out of 174
Best Buy Stores 46 out of 115
Costco Wholesale 29 out of 95
Walmart Stores 20 out of 156
In-N-Out Burger 44 out of 151
Smart & Final 7 out of 74
Petsmart 52 out of 115
Chipotle Mexican Grill 93 out of 191
Target Stores 38 out of 168

Success Story

Hobby Lobby
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Hobby Lobby opened its store in Visalia in 2010. The Visalia store experienced the best two grand opening weeks in chain history and has since settled in at very impressive numbers. Following six months of successful operations in Visalia, Hobby Lobby began to pursue a statewide expansion.

JFW LogoJim’s Formal Wear

Jim’s Formal Wear continues to grow and prosper and we have found Visalia to be an excellent, strategic location for our West Coast operations.– Jim Saxton, Regional Manager

Market Data

  • Retail sales per capita: Visalia $16,625; California $12,561
  • Metro population: 459,863
  • Extended trade area population: 600,000
  • Annual trade area revenues: $2.5 billion
  • Median household income: $52,157
  • Median home value: $207,800
  • Homeownership: 60%
  • Metro job growth: Forbes rated #106
  • Cost of living: 6.3% below national average

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Estimated retail expenditure potential within Visalia and primary market area

  • 27% of Tulare County residents live in Visalia
  • 42% of Tulare County’s taxable sales are generated in Visalia

By 2020 By 2030
Total household income: $2,894,430,000 $3,500,700,000
Retail expenditure rate: 15.0 15.0
Retail expenditure potential: $434,164,500 $525,105,000
(U.S. Census Bureau; California Dept of Finance; Gruen Gruen + Associates)

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  • Graduate or professional degree: 7.8%
  • Bachelor’s degree: 14%
  • Associate’s degree: 9.7%
  • Some college, no degree: 27%
  • High school graduation rate: 94.7%